Shark Ninja Case Study

Scaling TikTok Shop growth with smart creator targeting and Euka automation

Overview

Brand name
SharkNinja

Industry
Home appliances

Primary product category
Kitchen appliances

Euka AI features used
• Creator discovery
• Smart creator targeting
• Automated outreach
• Automated reactivation
• CRM
• Incentive and community operations
• Content and performance analytics

Brand snapshot
SharkNinja is a well known US based appliance company. When they launched their TikTok Shop in early 2024 they were generating about three hundred dollars per day and needed a reliable way to scale creator outreach. The brand evaluated multiple outreach solutions before selecting Euka for its large creator database of more than three million TikTok Shop creators and its automation features that reduce manual work and accelerate creator activation.

‍The Challenge‍

SharkNinja entered TikTok Shop with strong products but no systematic creator engine. Outreach was highly manual. Posting frequency was low. Creator reactivation was inconsistent. Revenue was capped at about one point seven million dollars per month across Shark and Ninja. The team needed a structured creator funnel, stronger targeting, and a repeatable affiliate growth system.

Why SharkNinja Chose Euka

SharkNinja selected Euka because the platform gives their team everything needed to scale a high performing TikTok Shop affiliate program with precision and speed. Euka’s large creator database and smart targeting tools make it easy to identify high converting talent, while automated outreach and reactivation sequences eliminate hours of manual work. The CRM is purpose built for creator workflows, allowing their team to manage applications, samples, posts, and communication in one streamlined system. Euka also supports incentive programs and creator community engagement, helping brands keep their top performers active. Finally, real time analytics provide reliable visibility into GMV lifts, posting velocity, and campaign momentum, enabling faster, data driven decisions.

Strategy and Setup

SharkNinja rebuilt its entire creator program on Euka, streamlining how creators were identified, activated, and motivated. The team segmented their roster to isolate the top twenty percent of high value creators, enabling more focused investment and tailored messaging. Outreach and follow ups were personalized at scale, supported by automated reactivation cadences that brought inactive creators back into the funnel. Incentive structures were tied directly to sales milestones, reinforcing performance and driving consistency. They centered the program around a hero SKU strategy, spotlighting three products in the one hundred fifty to three hundred dollar range to maximize conversion efficiency. Community operations were strengthened through WhatsApp groups, real time leaderboards, and ongoing engagement to keep creators aligned and energized.

Activation and Execution

Creator activation accelerated rapidly as SharkNinja leaned into Euka’s automated systems. High volume smart targeting allowed the team to consistently reach qualified creators, while automated personalized DM outreach made onboarding feel direct and relevant. Reminder sequences reengaged inactive creators and pushed them back into the posting cycle. Clear incentives such as “first to twenty five sales wins a grill” created urgency and friendly competition, and community based engagement kept creators active, motivated, and retained throughout the campaign.

Results

Growth

SharkNinja saw explosive growth after shifting its creator operations to Euka. GMV scaled from one point seven one million to eighteen point one six million in just one hundred twenty days. Posting frequency among top creators increased four times, and the number of active creators in the program grew by 144%.

Efficiency

Euka significantly improved operational efficiency across SharkNinja’s creator program. Automated outreach eliminated most manual DM work, while reactivation workflows kept the creator base consistently engaged without added effort. Community operations further supported ongoing momentum, ensuring creators stayed active and aligned throughout the campaign.

Stats over 120 days (Combined: Shark + Ninja)

Revenue Impact

Early performance was modest, total revenue across Shark Ninja reached only ≈ $1.7 M in June 2025. The team moved from broad outreach to a focused, high-efficiency machine, lifting combined GMV from $1.71M → $18.16M in 120 days.

Month over month GMV grew to 174% percent at peak. Hero SKU focus lifted AOV by 86%. Total combined GMV reached more than $18M dollars in September

Month-by-Month Highlights (combined Shark + Ninja)

June

($1.71M GMV)

July

($2.95M GMV)

Aug

($7.34M GMV)

Sept

($18.16M GMV)

What Worked Best

5 Key Levers

Segment & Focus

Used Euka to identify top20% creators，+4× posting frequency

Automate Reactivation

Personalized DM & reminder workflows，+61 % active creators

Incentive & Gamify

“First to 25 sales wins a grill” “Promo ends Sunday” +174 % MoM GMV

Hero SKUs & Coupons

Highlighted 3 SKUs ($150–$300) +86 % AOV

Build Community

WhatsApp group + leaderboards Sustained retention

Final Takeaway

In four months SharkNinja went from manual outreach and low posting volume to a self-sustaining creator engine. Euka’s creator targeting, automation, and community structure allowed the team to scale GMV by more than ten times without adding headcount. The program is now a stable and repeatable growth channel for TikTok Shop.