Salsabeel Case Study

‍The Challenge‍

Salsabeel entered TikTok Shop with popular products but without a systematic creator program to drive growth. Outreach to potential creators was highly manual and time-consuming. Affiliate posting was inconsistent, and many creators went inactive without any reactivation plan. As a result, sales growth stagnated and remained far below the brand’s potential. The team needed a structured affiliate funnel, stronger targeting to find high-converting creators, and a repeatable system to scale their TikTok Shop revenue.

Why Salsabeel Chose Euka

Salsabeel chose Euka because the platform provided everything needed to rapidly scale a high-performing TikTok Shop affiliate program. Euka’s large creator database and smart targeting tools made it easy to identify creators who were a great fit for promoting fragrances. The platform’s automated outreach and follow-up sequences replaced hours of manual DMing, allowing the team to onboard and re-engage hundreds of creators at scale.

Euka’s purpose-built CRM streamlined all creator workflows, from managing applications and sample product shipments to tracking posts and communications in one centralized system. The platform also facilitated incentive programs and building a Lark creator community to keep top performers engaged. Finally, Euka’s real-time analytics gave Salsabeel instant visibility into sales lifts, posting velocity, and campaign momentum, enabling faster, data-driven decisions.

Strategy and Setup

Activation and Execution

Results

Growth

TikTok Shop sales exploded after Salsabeel revamped its creator program with Euka. GMV scaled by more than 3× in just five months, reaching approximately $1.92 million in sales for December 2025 (up from averaging $0.5 million per month before Euka). Posting frequency among affiliates skyrocketed by mid-campaign, nearly 150 new affiliate videos were being published per day, and the number of active creators in the program tripled as the initiative expanded

Efficiency

Euka’s automation drastically improved operational efficiency for Salsabeel. Automated outreach and follow-up sequences eliminated most of the manual work that the team previously spent on recruiting and managing creators. Active creators 3x while videos posted more than 10x since initiating efforts with Euka. Reactivation workflows kept the creator base consistently engaged without added labor, and the new community management approach ensured momentum was sustained with minimal oversight; creators stayed active and aligned with campaign goals at all times.

Revenue Impact

Early on, Salsabeel’s TikTok Shop generated only modest revenue, with monthly sales stuck in the low six-figure range by mid-2025. After shifting from ad-hoc efforts to a focused, high-efficiency engine with Euka, the brand’s combined GMV surged from those modest levels to nearly $7 million within ~150 days. Month-over-month GMV growth peaked at over 50% during the campaign’s height, and concentrating on higher-value fragrance bundles lifted the average order value by roughly 32%. By the end of 2025, Salsabeel’s TikTok Shop had surpassed $7 million in total sales – a dramatic turnaround that demonstrated the power of a structured, data-driven affiliate strategy.

What Worked Best

5 Key Levers Behind Salsabeel’s TikTok Shop Scale

1. Segment & Focus on High-Intent Creators

Salsabeel used Euka to segment creators by performance signals (GMV) and engagement behavior, allowing the team to prioritize creators most likely to convert. Early focus on higher-intent creators helped establish momentum, while broader segments were layered in later to scale volume. This approach drove a sustained increase in posting velocity and helped grow the active affiliate base from 658 to 2,600+ creators over five months.

2. Automate Reactivation to Prevent Creator Churn

Instead of treating creator outreach as one-and-done, Salsabeel implemented automated reactivation workflows. Personalized DM follow-ups and reminder sequences brought inactive creators back into the posting cycle without manual effort. This significantly increased creator retention and contributed to the nearly 10× increase in monthly affiliate video output by December. They included photos in reactivation campaigns with a QR code to join their Lark community.

3. Incentivize & Gamify Performance

Short-term incentives and urgency-based messaging (“limited-time offers,” sales milestones, and bonus rewards) gave creators a clear reason to post now, not later. These campaigns helped re-ignite dormant creators and pushed active affiliates to post more frequently during key sales windows, contributing to strong month-over-month GMV growth during peak periods.

4. Anchor Content Around Hero Products & Bundles

Rather than spreading creators thin across the entire catalog, Salsabeel highlighted a small set of proven, high-converting SKUs, particularly fragrance bundles like Nyla Perfume + Hair & Body Mist. This simplified creator messaging, improved conversion rates, and helped stabilize AOV around the mid-$30 range while scaling volume to 205,000+ units sold.

5. Build Lightweight Community & Feedback Loops

While automation handled scale, community touchpoints kept creators aligned. Leaderboards, performance shoutouts, and ongoing communication helped reinforce what “good” content looked like and sustained motivation across a rapidly growing affiliate base. This balance between automation and human feedback kept the program from stalling as volume increased.

Final Takeaway