‍The Challenge‍

As OnlineHomeShop scaled rapidly on TikTok Shop, creator demand increased faster than the team could manage manually.

Key challenges:
• 500+ sample requests per day as creator interest surgednt
• Admin-heavy workflows:
    ◦ Reviewing and approving samples
    ◦ Tracking which creators had which products
    ◦ Sending promotion and stock updates one by one
• Difficulty reactivating creators who already had products in hand
• Checking SKUs, sample status, and briefs manually
• Sample seeding efficiency declined as volume increased
‍
At scale, the challenge wasn’t creator supply — it was filtering, activating, and converting the right creators without adding headcount.

Why OnlineHomeShop Chose Euka

OnlineHomeShop needed a system that could:
• Automate sample approval and rejection at scale
• Reduce admin workload without sacrificing content quality
• Deliver real-time stock and promotion updates to creators with the right products in hand
• Clearly identify top-performing creators for future hero product launches
• Reduce sample waste by prioritizing creators who convert
Euka provided the infrastructure to run creator operations as a system, not a spreadsheet.

Strategy and Setup

1. Automated Sample Management

• Implemented Auto-Approve and Auto-Reject rules using performance benchmarks
• Instantly filtered hundreds of daily sample requests
• Removed manual review bottlenecks while protecting content quality

2. Segment-Based Creator Operations

• Built custom segments based on:
   ◦ Product received
   ◦ Posting behavior
   ◦ Sales performance
• Used segments to:
   ◦ Broadcast promotions with agent messages and visuals
   ◦ Share real-time stock updates
• Ensured messages reached only relevant creators, not the entire creator base

3. Re-Activating Creators with Products in Hand

• Identified creators holding inventory but not posting
• Re-engaged them with:
   ◦ Promotion reminders
   ◦ Product-specific messaging
• Turned dormant samples into active content again

Activation and Execution

Results

Growth

• Creator activity scaled rapidly post-onboarding
• Monthly new videos consistently exceeded
• 4,000+Content volume increased without proportional admin effort

Efficiency

• Eliminated manual triage of hundreds of daily sample requests
• Reduced repetitive creator follow-ups
• One-to-many communication replaced 1:1 messaging

Revenue Impact

• Improved creator quality directly translated into stronger sales performance:25%+ of creators converted (sold at least 1 unit)
• These converting creators generated 87.6%+ of total shop GMV
• Sample seeding ROI improved significantly:
   ◦ Less waste
   ◦ Higher video-to-sales return

Month-by-Month Performance Snapshot

5 Key Levers Driving Results

Auto-Approve / Auto-Reject

Control scale without manual review

Segment Automation

Reach the right creators at the right time

Re-engagement Workflows

Re-engagement workflows for creators with products in hand

Promotion & Stock Broadcasts

Maintain posting momentum

Conversion-led Measurement

Not just content volume

Final Takeaway