‍The Challenge‍

As JLab’s TikTok Shop presence matured, scale introduced operational friction.
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Key challenges included:
• Recruiting tens of thousands of creators without manual outreach
• Precisely targeting creator niches at scale—critical when product COG is high and sample seeding must be efficient
• Maintaining creator momentum outside peak holiday periods, especially when running large incentive campaigns with complex tracking and payouts
• Coordinating multiple campaign types simultaneously (collabs, creative briefs, Spark Codes, contests)
• Converting creator volume into repeatable revenue, not just content output
At JLab’s scale, growth required automation, segmentation, and repeatable execution—not one-off campaigns.

Why JLab Chose Euka

JLab needed a system that could:
• Recruit creators at unprecedented volume
• Segment creators precisely by niche, performance, and intent
• Identify and enroll top creators into incentive-based challenges
• Run multiple outreach strategies in parallel without operational overhead
• Activate creators repeatedly to offset high COG—not just once
• Tie creator output directly to measurable revenue impact
• Use Brand Contests for centralized tracking, attribution, and payouts
Euka provided the infrastructure to operate creator growth like a system—not a manual process.

Strategy and Setup

1. Automated Outreach at Massive Scale

JLab deployed outreach agents, each targeting different creator niches and campaign goals.
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‍Results:
• 73,176 creators contacted
• 31,139 creators recruited
• ~44% overall conversion rate
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‍Early momentum exceeded expectations:
• March 2025: 70.2% conversion
• April–May 2025: 76.1% sustained
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Top-performing outreach agents:
• Electronics creators: ~75% conversion
• Makeup & hair creators (10K+): ~63%
• POP ANC campaign: ~85%
• Hooked on JLab campaign: ~82%

2. Segment Strategy & Creator Engagement

JLab built multiple high-intent costomized segments, targeting 26,197 creators with tailored messaging.
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‍Top segments included:
• Electronics creators ($5K+ GMV)
• Makeup & hair creators (10K+)
• L3 top performers
• Instagram creators (10K–50K)
• Mom creators (babies & kids)

This allowed JLab to:
• Match products to the right audiences
• Re-engage proven high performers
• Expand beyond electronics into adjacent lifestyle categories

3. Contest-Driven Momentum

To sustain creator energy, JLab launched multiple high-impact Brand Contests.
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‍Notable campaigns:
• JLab Creator Event (#ForEveryYou)
   ◦ 3,431 creators, 7,816 videos, $376K revenue
• Mini Tones Launch
   ◦ $240K revenue
• Memorial Day Contest
   ◦ $213K revenue in 5 days
• Holiday Hustle (Black Friday)
   ◦ 3,800+ videos
One Memorial Day video alone generated $79,971 in revenue.

Activation and Execution

Pre- vs Post-Euka Monthly Comparison

Results

Growth

GMV acceleration after Euka onboarding:
• Nov 2024 (Pre-Euka): $922K
• Dec 2024: $1.0MOct 2025: $1.1M
• Nov 2025: $2.2M
• Dec 2025: $1.6M
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‍Creator & content scale:
• Active creators: 2.3K → 3.8K
• Monthly videos: ~3.9K → 4.6K

Efficiency

• Automated outreach replaced manual recruitment
• Segmentation eliminated broad, low-intent messaging
• Contests concentrated effort into high-impact moments
• One unified system replaced fragmented workflows

Revenue Impact

• Nearly 114,000 creator videos produced post-Euka
• Individual videos generating up to $80K in sales
• Sustained creator momentum beyond holiday spikes

5 Key Levers Behind JLab’s Scale

Automated Outreach

Scaled creator outreach at massive volume using 43 agents

Smart Segmentation

Matched creators by niche and performance to maximize conversion

Contest Activation

Rapidly mobilized large creator pools through contest mechanics

Always-On Execution

Sustained creator activity over months, not one-off campaigns

Category Expansion

Expanded beyond electronics into multiple adjacent verticals

Final Takeaway