Fifth and Fido Case Study

A targeted creator strategy that generated three hundred thousand dollars in launch GMV

Overview

Brand name
Fifth and Fido

Industry
Pet care

Primary product category
Pet accessories

Euka AI features used
• Creator marketplace
• Automated creator selection
• Workflow automation
• Contest and campaign hosting
• Fulfillment management
• Content analytics

Brand snapshot
Fifth and Fido entered TikTok Shop as a brand new store in a crowded pet category. With no existing social proof and no sales momentum, the team needed a way to break through the cold start barrier. Instead of using a broad affiliate approach, the brand pursued a precise, data driven creator strategy powered entirely by Euka.

‍The Challenge‍

The brand needed immediate traction. Visibility in the pet niche is competitive and the cold start problem can stall new stores for months. Fifth and Fido needed creators who understood the niche, could build trust quickly, and could produce consistent content that drove both reach and conversion. Manual workflows would slow everything down, so automation was essential.

Why Fifth and Fido Chose Euka

Fifth and Fido chose Euka because it gave them instant access to top creators through the Euka marketplace and allowed creators to apply with a single shareable link. The brand automated selection and fulfillment workflows, tracked every video and its GMV impact reliably, and managed several creator partnerships all in one place. Euka also made it simple to handle high posting commitments, allowing the team to scale content output without adding operational strain.

Strategy and Setup

Fifth and Fido and Euka built a focused approach rooted in quality and consistency. They selected creators who were a perfect fit for the pet niche and prioritized high-GMV partners who regularly generated more than $10,000 each month. Every creator committed to 30 consecutive videos across 60 days while the brand hosted cross-creator brainstorming sessions to elevate content ideas. Euka handled all selection, communication, and fulfillment automatically, allowing the brand team to stay fully focused on creative direction and strategy.

Activation and Execution

3 top creators were chosen from the Euka marketplace, each committing to 30 consecutive videos and collaborating closely to keep ideas fresh throughout the campaign. Euka managed every workflow behind the scenes so the brand could stay focused on messaging and performance insights. The creators delivered exceptional results, generating 8 million total views, with 2 videos surpassing 1 million views each, building strong trust and rapid adoption within the pet community.

Results

Growth

The campaign generated $80,000 in GMV directly from just 3 creators within 2 months, helping the store accelerate from a cold start to more than $300,000 in total GMV. These creators quickly became top performers for early sales momentum, and the growth was mutual: their combined 30-day GMV surged from $30,000 to $90,000 as the partnership progressed.

Creators & Euka: Growing Together

Efficiency

Euka replaced all manual coordination with fully automated workflows, managing creator onboarding, product fulfillment, and performance tracking from end to end. The brand no longer had to chase updates or manage logistics, and cross creator sessions helped elevate creative performance even further.

Revenue Impact

8 million total views translated into strong conversion, with 2 viral videos creating early trust signals that accelerated the brand’s launch. In total, just 3 creators drove more than a quarter of the store’s GMV, proving the direct revenue power of consistent, high-quality creator output.

What Worked Best

The strongest results came from partnering with creators who were deeply aligned with the pet niche and prioritizing high-converting creators instead of spreading efforts across many average ones. A consistent posting schedule helped train the algorithm and keep momentum steady, while cross-creator ideation sessions elevated content quality throughout the campaign. With Euka automating the complex workflows behind the scenes, the brand was able to stay focused entirely on performance and strategy.

Final Takeaway

Fifth and Fido proved that quality creators paired with consistent posting can drive breakthrough growth. With Euka, the brand overcame the cold start phase, generated $80,000 from 3 creators alone, and reached $300,000 in store GMV faster than expected. This success demonstrates that a small, highly aligned creator group can outperform large broad outreach efforts when powered by the right platform.