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4 min read
Jan 2025

Top 25 Music TikTok Influencers Driving Shop Sales in 2025

Looking for the top hair and beauty creators on TikTok? From certified hairstylists to beauty experts, these influencers are shaping trends and sharing invaluable tips with their engaged audiences. We've ranked the most impactful creators based on their follower count and engagement metrics.

1. sarahpotemphair

  • Followers: 1.5M
  • GMV (30 Days): $100,545.83
  • Engagement Rate: 4.99%

Known for bringing professional styling techniques to everyday beauty enthusiasts. As the inventor of the Beach Waver, she's revolutionized how people style their hair at home. Her content combines professional expertise with accessible tutorials, making salon-quality styling achievable for everyone while maintaining a warm and approachable teaching style.

2. jeremystoomuch

  • Followers: 1.2M
  • GMV (30 Days): $354,149.72
  • Engagement Rate: 3.89%

A master hairstylist who's made waves in the digital space through his engaging livestream tutorials and professional expertise. His dynamic approach combines technical know-how with entertaining content delivery, making complex hair techniques accessible. His successful integration of live streaming and hair education has created a unique interactive learning experience for his audience.

3. ashmartodm

  • Followers: 573K
  • GMV (30 Days): $748,600
  • Engagement Rate: 3.1%

Transforming lives through beauty and style education, her platform goes beyond surface-level tutorials. She specializes in helping women discover their unique beauty identity while building lasting confidence. Her content thoughtfully balances practical beauty advice with empowering mindset coaching, creating a holistic approach to personal development.

4. kay_caputo

  • Followers: 327K
  • GMV (30 Days): $121,586.14
  • Engagement Rate: 5.92%

A trusted voice in the LA beauty scene, delivering candid product reviews and practical style advice. Her honest approach to beauty and fashion resonates with followers seeking authentic recommendations. She's particularly known for her detailed product breakdowns and real-world application tips that help followers make informed beauty decisions.

5. taybeckerbeauty

  • Followers: 309K
  • GMV (30 Days): $167,440.09
  • Engagement Rate: 1.15%

Specializing in practical beauty solutions for busy mothers, she's revolutionized how time-strapped parents approach hair care. Her content focuses on quick, achievable hairstyles and beauty routines that work in real life. She combines her expertise in short hair styling with practical mom-friendly beauty hacks that make looking good effortless.

6. iamcliffymir

  • Followers: 311K
  • GMV (30 Days): $143,495.70
  • Engagement Rate: 10.41%

An innovative force in the hair care community, known for creating the viral "SILKENING MIST" technique. Her expertise in hair care extends beyond traditional methods, offering unique approaches to hair maintenance and styling. Her high engagement rate reflects the trust her audience places in her revolutionary techniques and product recommendations.

7. shakabakaaaaa

  • Followers: 168K
  • GMV (30 Days): $103,924.43
  • Engagement Rate: 9.72%

A dedicated hair influencer who's made a name for herself with exclusive styling content and innovative techniques. Her no-nonsense approach to wig styling and maintenance has earned her a loyal following. She's particularly known for her honest product reviews and practical styling demonstrations that help followers achieve salon-quality results at home.

8. mstexasloveyou

  • Followers: 163K
  • GMV (30 Days): $148,600
  • Engagement Rate: 8.53%

A beauty creator who brings southern charm to her educational content, mixing regional flair with universal beauty principles. Her engaging personality shines through in every tutorial, making complex techniques feel approachable. She excels at creating content that resonates with both her local audience and beauty enthusiasts worldwide.

9. siana_far

  • Followers: 137K
  • GMV (30 Days): $163,856.64
  • Engagement Rate: 2.21%

An expert in Korean beauty trends and innovative hair care techniques, bridging Eastern and Western beauty practices. Her content provides unique insights into K-beauty products and methods, making them accessible to a global audience. She specializes in explaining complex beauty routines in approachable ways while maintaining authenticity to Korean beauty principles.

10. katrinagmoore

  • Followers: 134K
  • GMV (30 Days): $671,300
  • Engagement Rate: 1.64%

A versatile creator who seamlessly blends fashion expertise with hair care knowledge. Her content provides comprehensive style guidance that helps followers create cohesive looks. She excels at demonstrating how hair styling can complement and elevate various fashion choices, creating a complete approach to personal style.

11. jshairaallende

  • Followers: 125K
  • GMV (30 Days): $100,161.50
  • Engagement Rate: 1.64%

A bilingual beauty expert who breaks down language barriers in the beauty community. Her content caters to both English and Spanish-speaking audiences, making beauty education more accessible. She creates inclusive content that celebrates diversity while sharing professional-grade beauty techniques and tips.

12. vitulls

  • Followers: 104K
  • GMV (30 Days): $103,353.98
  • Engagement Rate: 6.91%

A New Jersey-based creator who combines beauty expertise with authentic lifestyle content. Her approach to beauty is refreshingly real, often incorporating her dogs into her content for a personal touch. She provides practical beauty solutions while maintaining a relatable and down-to-earth presence that resonates with her audience.

13. linnaadoll

  • Followers: 115K
  • GMV (30 Days): $134,814.78
  • Engagement Rate: 8.15%

A unique voice in the beauty space, combining her musical background with hair care expertise. Based in Chattanooga, she brings a fresh perspective to beauty content creation. Her high engagement rate reflects her ability to create entertaining yet educational content that keeps viewers coming back for more.

14. foxandluxe

  • Followers: 91K
  • GMV (30 Days): $162,221.71
  • Engagement Rate: 1.15%

A body-positive beauty creator specializing in fashion and beauty tips for the 200+ pound community. Her content focuses on size-inclusive beauty and style advice that works for real bodies. She creates a safe, supportive space for followers while sharing practical beauty and fashion guidance.

15. daniella_britt

  • Followers: 86K
  • GMV (30 Days): $290,503.99
  • Engagement Rate: 1.41%

A comprehensive beauty educator who covers everything from hair care to makeup application. Her detailed approach to beauty education helps followers understand both the 'why' and 'how' of various techniques. She excels at breaking down complex beauty concepts into manageable, actionable steps.

16. linds.w11

  • Followers: 94K
  • GMV (30 Days): $135,195.08
  • Engagement Rate: 3.18%

A professional hairstylist bringing salon expertise to social media. Her content focuses on teaching professional techniques that can be replicated at home. She shares insider tips and tricks while maintaining a professional yet approachable presence that makes followers feel like they're getting a private consultation.

17. beautyfromarose

  • Followers: 77K
  • GMV (30 Days): $501,654.58
  • Engagement Rate: 3.38%

A licensed cosmetologist who specializes in translating professional techniques for home use. Her content strikes the perfect balance between professional expertise and practical application. She's particularly skilled at helping followers understand the science behind various hair care methods.

18. thekassiabarbo

  • Followers: 73K
  • GMV (30 Days): $116,811.94
  • Engagement Rate: 1.58%

A transformation specialist who documents dramatic hair makeovers and styling techniques. Her before-and-after content provides inspiration while educating followers about the process. She excels at showing the potential in every hair type and teaching followers how to achieve their desired results.

19. jamnicebugz

  • Followers: 73K
  • GMV (30 Days): $114,718.61
  • Engagement Rate: 8.1%

A beauty lifestyle expert who creates engaging content around hair care and daily beauty routines. Her high engagement rate shows her ability to connect with viewers through relatable content. She specializes in making beauty techniques accessible while maintaining a fun and engaging atmosphere.

20. mamadawnny

  • Followers: 57K
  • GMV (30 Days): $174,140.81
  • Engagement Rate: 1.14%

An expert in perimenopausal beauty concerns, filling a crucial niche in the beauty space. Her content addresses the specific challenges and changes that come with middle age. She provides targeted advice and product recommendations while creating a supportive community for women in this life stage.

21. julissa_guillen

  • Followers: 59K
  • GMV (30 Days): $101,710.26
  • Engagement Rate: 0.96%

A digital creator who leverages her YouTube success to provide comprehensive hair care education. Her multi-platform approach allows for in-depth tutorials and detailed product reviews. She excels at creating content that works across different social media platforms while maintaining consistent quality and helpful information.

22. oqhairshop

  • Followers: 57K
  • GMV (30 Days): $276,315.50
  • Engagement Rate: 1.65%

A specialized wig and hair accessories boutique providing expert guidance on product selection and care. Their content focuses on helping customers make informed decisions about hair products. They combine product showcases with educational content to ensure customers get the most from their purchases.

23. gisellegonzalezq

  • Followers: 54K
  • GMV (30 Days): $108,516.43
  • Engagement Rate: 0.94%

A specialist in sensitive skin and hair care, providing thoughtful reviews and recommendations. Her content focuses on gentle, effective beauty solutions for those with specific skin and hair concerns. She takes a holistic approach to beauty, considering both products and lifestyle factors in her recommendations.

24. starrdedoll

  • Followers: 49K
  • GMV (30 Days): $105,900
  • Engagement Rate: 2.69%

A dedicated hair care specialist who provides in-depth product knowledge and styling techniques. Her content focuses on helping followers achieve optimal hair health while mastering various styling methods. She excels at explaining the science behind hair care in an accessible way.

25. hairwithamy

  • Followers: 42K
  • GMV (30 Days): $110,207.27
  • Engagement Rate: 0.58%

An inclusive beauty creator who focuses on making hair care and styling accessible to everyone. Her content spans various hair types and textures, ensuring all followers find valuable information. She creates a welcoming space while sharing practical beauty advice that works for diverse audiences.

Ready to Work With These Hair & Beauty Influencers? 

Looking to partner with TikTok's top hair and beauty influencers? Euka makes it easy.

As the #1 TikTok Shop Creator Outreach and Management platform, we give you direct access to over 800,000 verified creators, including all the influencers listed above.

Find, analyze, and connect with hair and beauty influencers that match your brand. Start scaling your TikTok Shop business today with Euka.

Ralph Edwards
Author