While your competitors wind down after BFCM, you're sitting on a goldmine: an engaged audience and warm traffic. The question is, how do you turn December browsers into January buyers?
Here's what TikTok's latest data reveals: shopping-related content actually peaks in January, not during traditional holiday sales. Your December marketing efforts have warmed up an audience - now it's time to convert them.
The post-holiday window moves fast. Shoppers flush with gift cards and holiday cash are making decisions now. If you're not in their feed in early January, you're leaving money on the table.
Your high-performing holiday creators are getting other offers. Lock in January commitments while they're already creating for you. The key is maintaining momentum without a content gap.
Remember those saved items during holiday browsing? Your January creator strategy should target these warm leads. According to TikTok, users are 69% more likely to purchase for themselves after the gift-giving season ends.
Your January content needs a different approach:
Here's your advantage: While others cut their creator budgets post-holiday, you can:
Don't wait - implement these steps now:
The window for January planning is closing fast. Your holiday traffic is valuable now but cools quickly. Turn that December interest into January sales by maintaining creator momentum.
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