Top 25 Music TikTok Influencers Driving Shop Sales in 2025

Discover the top 25 beauty influencers dominating TikTok! This comprehensive list highlights their follower counts, engagement rates, and GMV (Gross Merchandise Value) to showcase their influence and commercial impact. From makeup tutorials and skincare tips to lifestyle content and trendsetting looks, these creators inspire millions while driving impressive revenue for brands.

Carlos Eduardo Espina

• Follower Count: 10M
• GMV (Last 30 Days): $186,300
• Engagement Rate: 6.54%

Carlos Eduardo Espina takes the top spot with a whopping 10 million followers. Known for his creative makeup tutorials and vibrant personality, Carlos captivates his audience with every post. His content often features bold and playful looks that inspire his followers to experiment with their own style. With a GMV of $186,300 in the last 30 days and a strong engagement rate of 6.54%, it's clear that Carlos has a significant influence on the TikTok beauty community.

Nathan Triska

• Follower Count: 9.9M
• GMV (Last 30 Days): $184,000
• Engagement Rate: 2.32%

Nathan Triska is another powerhouse in the world of TikTok beauty influencers. With 9.9 million followers, Nathan's content ranges from makeup tutorials to skincare advice. His approachable and friendly demeanor makes him a favorite among followers looking for relatable beauty tips. Despite a slightly lower engagement rate of 2.32%, Nathan's consistent GMV of $184,000 showcases his ability to drive significant value through his content.

Growing With Kelsey

• Follower Count: 2.6M
• GMV (Last 30 Days): $155,100
• Engagement Rate: 9.26%

Kelsey, known as Growing With Kelsey, is a rising star in the TikTok beauty scene. Her 2.6 million followers are drawn to her informative and down-to-earth content. Kelsey's engagement rate is an impressive 9.26%, highlighting the strong connection she has with her audience. With a GMV of $155,100, Kelsey's influence extends beyond just her follower count, making her a key player in the beauty influencer arena.

Loren Rosko

• Follower Count: 1.9M
• GMV (Last 30 Days): $136,000
• Engagement Rate: 8.66%

Loren Rosko, with 1.9 million followers, is known for her unique approach to beauty. Her content often features creative makeup looks and innovative techniques that captivate her audience. Loren's engagement rate of 8.66% demonstrates her ability to connect with followers on a deeper level. Her GMV of $136,000 in the last 30 days further cements her status as a top beauty influencer on TikTok.

Anii Flores

• Follower Count: 1.6M
• GMV (Last 30 Days): $153,600
• Engagement Rate: 1.82%

Anii Flores is a beauty influencer with 1.6 million followers who value her expert advice and engaging tutorials. Known for her elegant and sophisticated style, Anii's content resonates with a wide audience. Despite a lower engagement rate of 1.82%, her GMV of $153,600 indicates her strong influence in the beauty scene, making her a prominent figure among TikTok's beauty influencers.

Brother Nail Tech

• Follower Count: 1.8M
• GMV (Last 30 Days): $233,600
• Engagement Rate: 7.87%

Brother Nail Tech brings creativity and flair to the beauty world with his nail artistry. With 1.8 million followers, his content showcases intricate nail designs and trends. His engagement rate of 7.87% reflects the interest and enthusiasm of his audience. With a GMV of $233,600, Brother Nail Tech is not only a top beauty influencer but also a trailblazer in the nail art community on TikTok.

Sarah Potempa Hair

• Follower Count: 1.5M
• GMV (Last 30 Days): $135,800
• Engagement Rate: 4.99%

Sarah Potempa, a hair expert, has amassed 1.5 million followers thanks to her innovative hair styling techniques and tips. Her content provides practical advice for achieving salon-quality hair at home. With an engagement rate of 4.99% and a GMV of $135,800, Sarah's influence in the beauty world extends beyond makeup to include hair care, making her a versatile beauty influencer on TikTok.

OMG Chisme

• Follower Count: 1.2M
• GMV (Last 30 Days): $257,800
• Engagement Rate: 4.19%

OMG Chisme captivates his 1.2 million followers with engaging beauty content that combines entertainment and education. Known for his energetic personality and creative tutorials, OMG Chisme maintains an engagement rate of 4.19%. His impressive GMV of $257,800 highlights his ability to drive value through his content, solidifying his position as a top TikTok beauty influencer.

Myriam Estrella

• Follower Count: 1.1M
• GMV (Last 30 Days): $426,200
• Engagement Rate: 6.68%

Myriam Estrella is a beauty influencer with a dedicated following of 1.1 million. Her content focuses on skincare and makeup with a personal touch, resonating with her audience. With an engagement rate of 6.68% and a significant GMV of $426,200, Myriam's influence in the beauty industry is undeniable. Her dedication to providing value to her followers makes her a standout beauty influencer on TikTok.

The Real Clark Bartram

• Follower Count: 1.2M
• GMV (Last 30 Days): $204,200
• Engagement Rate: 2.13%

The Real Clark Bartram rounds out our list with 1.1 million followers who appreciate his unique approach to beauty and wellness. Known for combining fitness with skincare tips, Clark's content offers a holistic view of beauty. Despite a lower engagement rate of 2.13%, his GMV of $204,200 showcases his impact on the TikTok beauty community.

Influencers Ranked by GMV

The first ten beauty influencers on TikTok have established themselves as powerhouses with massive followings, high engagement rates, and creative content that captivates millions. While follower count often reflects the popularity of these influencers, it’s not the only measure of impact. Shifting focus to GMV (Gross Merchandise Value) — a key metric showcasing the revenue they generate through their platforms — the next set of beauty influencers demonstrates how even with smaller followings, they drive significant value through their content. Here are influencers ranked by their GMV over the last 30 days, highlighting their commercial impact and ability to turn audience engagement into tangible results.

Iamstormisteele

Follower Count: 462K

GMV (Last 30 Days): $2.5M

Engagement Rate: 2.79%

Known for promoting home supplies and beauty care, iamstormisteele connects with audiences through lifestyle content, with impressive GMV and follower engagement.

Simplymandys

Follower Count: 316.4K

GMV (Last 30 Days): $1.6M

Engagement Rate: 2.25%

Simplymandys delivers relatable beauty and office tips, capturing attention with practical solutions for everyday life.

Mindymama4

Follower Count: 49K

GMV (Last 30 Days): $1.4M

Engagement Rate: 1.73%

Mindy blends mom-life content with beauty advice, earning trust and consistent traction among family-focused audiences.

Aroma_concepts_fl

Follower Count: 86.9K

GMV (Last 30 Days): $1.1M

Engagement Rate: 0.87%

Specializing in perfumes, Aroma Concepts FL merges elegance with accessibility, boosting TikTok’s beauty space with premium scent offerings.

Influencedqueens

Follower Count: 396.2K

GMV (Last 30 Days): $762.1K

Engagement Rate: 2.02%

As a dynamic influencer, this creator inspires audiences with fashion and home decor ideas, driving strong product interest.

Kaitlyndecker

Follower Count: 147.7K

GMV (Last 30 Days): $752.5K

Engagement Rate: 1.63%

Kaitlyn shares her journey as a mom and adventure lover, infusing her content with fitness and beauty inspiration.

Dealdivahh

Follower Count: 31.8K

GMV (Last 30 Days): $701K

Engagement Rate: 4.18%

Focused on finding viral deals, Deal Divahh blends affordability and beauty, resonating with value-conscious followers.

Ashmartodam

Follower Count: 537.5K

GMV (Last 30 Days): $698.8K

Engagement Rate: 3.1%

Ashmartodam empowers women with confidence-boosting beauty content and a focus on wellness.

Calicurvesfajas

Follower Count: 575K

GMV (Last 30 Days): $692.3K

Engagement Rate: 0.67%

Promoting shapewear, Calicurvesfajas offers functional and aesthetic solutions to audiences seeking beauty-enhancing products.

Allure_fashion

Follower Count: 153.5K

GMV (Last 30 Days): $687K

Engagement Rate: 3.92%

Allure Fashion’s content focuses on compulsive beauty buys, emphasizing trend-driven makeup and skincare recommendations.

Catshrank

Follower Count: 479.4K

GMV (Last 30 Days): $685.9K

Engagement Rate: 2.71%

Catshrank shares weight-loss tips alongside beauty, showcasing a holistic approach to self-improvement.

Peytonxblack

Follower Count: 45.8K

GMV (Last 30 Days): $675.3K

Engagement Rate: 1.87%

Peyton creates engaging beauty content, focusing on lifestyle and food along with beauty tips.

Itsmekelse

Follower Count: 339.8K

GMV (Last 30 Days): $644.9K

Engagement Rate: 1.78%

Kelsee’s beauty tutorials feature a mix of personal tips and collaborations, resonating with her growing fanbase.

Myriamestrella8

Follower Count: 1.1M

GMV (Last 30 Days): $630K

Engagement Rate: 6.31%

Myriam captivates her audience with engaging makeup tutorials and reviews, earning a prominent place in TikTok’s beauty influencer ranks.

Hangingwithhalo

Follower Count: 26.3K

GMV (Last 30 Days): $590.5K

Engagement Rate: 2.58%

As a digital marketing queen, Halo combines beauty with tech-savvy marketing strategies, gaining a niche audience in the TikTok beauty sphere.